Creative SEO

Search Engine Optimization is the process of coding and maintaining your website so that it ranks well for specific search terms among the major search engines. The Search Engine Marketing Professional Organization (SEMPO) defines organic search engine optimization as:

The practice of using a range of techniques, including augmenting HTML code, web page copy editing, site navigation, linking campaigns and more, in order to improve how well a site or page gets listed in search engines for particular search topics.

While many other niche search engines exist, we focus on optimizing for Google and Bing due to their large market share.

Below is a list of optimization factors that we address.

On-Page Ranking Optimization includes, but is not limited to:

• Additional key word/phrase research
• Optimize on-page elements, internal links, and content for target keywords.
• Optimized content creation
• Web server analysis
• Optimize meta data on all pages
• Creation of alt text on images
• Optimize internal link structure
• URL rewrites if necessary
• Creation of robot.txt file
• Creation and submission of Google sitemap.xml

Off-Page ranking optimization includes, but is not limited to:

• Ethical inbound link building on non-competitive topically relevant websites
• Ensuring proper linking structure on all inbound links
• Submission to DMOZ, Yahoo and Bing for anchor text rewrites
• Submission to Bing, Google and Yahoo Directory
• Local search optimization
• 2nd and 3rd tier directory submission
• Article submission to major e-zine publications
• Updating social media pages with the products and/or services you offer.
• Press release optimization, submission and distribution.

Running a business is never an easy task but your internet marketing can be! Call EthoSEO now for a free keyword audit and start your SEO plan today.