Great content will make or break your website.
To a business owner like yourself, this isn’t news. You wouldn’t expect a customer who walked into your store or visited your office to come back if they had a less-than-amazing experience. Just like any storefront, your website must attract new visitors, answer their questions, and ultimately leave your customers excited about what you can do for them.
More than anything else, the content on your website is what makes that possible. Stunning imagery, clear & intuitive design, and razor-sharp copy that radiates the voice of your brand – these are the things that will set you apart from the rest.
Your customers deserve the best… so give it to them.
SEO from the start.
It’s tempting to pay the do-it-all design agency to throw up some “good enough” copy and come back to it later. But soon enough, you’ll wonder what happened to your leads from Google. The very best content starts with SEO keyword targets first – whether it’s the main terms you want to represent your brand, the more specific terms and phrases for each of your services, or the longest-tail terms searched only a few times per month – and builds great, engaging, and informative copy around that. You may not notice the difference at first… but search engines will.
Answer questions first. Ask them later.
These days, a hard sell won’t get you far on the web. This era of the internet has been all about the user, and in our opinion, that’s to everyone’s benefit. The brands who reap the rewards of digital marketing are the ones who do the best job answering visitors’ questions, informing them about their industry, and providing real value without asking much in return. The end result is a better web for everyone… and if you put in the effort, new customers for your business
Quality, Not Quantity.
Nobody wants to wade through hundreds of pages of bad writing to find out what exactly your business does. Traction on the web, and especially with search engines, is earned best by picking your battles. We’ll work with you to create the best quality content out there for your target keywords, to keep your customers coming back time and time again.
The long and short of it is simple: these days, website authority can only be built through great content. We have a team of top-notch writers equipped with the skills to produce only the best for your site.
Want to see for yourself? Have a look at our past work, and, if you’re curious, our blog.