Today’s web users are beholden to no one, and the wide diversity of places to shop for products, casually browse, or simply learn more about a topic of interest has made it impossible to effectively reach one’s target audience with one tactic alone. Paid media (i.e., online advertising) has only grown in importance as a necessary plank of digital strategy, and as the complexity of the web has increased, so too has the flexibility and detail with which advertisers can reach the right users.
Our process has been refined by years of experience in online advertising.
With every advertising engagement we take on, we follow a meticulous, data-driven, and time-tested process. Though the specifics of each campaign may vary slightly, in general, our PPC work is implemented in four phases: research, setup, optimization, and reporting.
Whether you are looking for an omnichannel strategic approach or simply a targeted paid search campaign, Ethoseo can help.
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Our Paid Media Services
Paid Search
- Display Advertising
- Native Advertising
- Text-based Advertising (PPC)
- Video Advertising
Paid Social
- Facebook Ads
- Instagram Ads
- Twitter Ads
- LinkedIn Ads
Shopping
- Google Shopping Campaigns
- Amazon Advertising
- Pinterest Ads
Programmatic
- Google Ads
- Smart Campaigns
- Machine Learning
- Realtime bidding
Advertising that informs and educates throughout the customer journey.