Real Estate Developer Marketing Case Study: Pioneer Flexspace

3,800 Position Increases in Google

A property developer for upscale storage condos contacted Ethoseo with a goal of improving their visibility in search so that they could secure tours from potential buyers.

We began our engagement with a goal planning session and comprehensive analytics setup to accurately measure our progress.

Next, we followed our in-depth keyword research process, which included an SEO audit, content audit, competitor analysis, keyword tracking, and persona creation.

We then began our optimization process. The process included creating highly targeted landing pages for specific types of luxury storage condo buyers. Each page targeted a set of key terms highly valuable to the developer.

In addition to our on-site optimization efforts, we optimized the development’s off-site content, including social media and business listings.

We monitored our progress through index rank tracking, organic search traffic analysis, and call tracking.

Through our engagement, units for Phase 1 have sold out, and the developer is selling units for Phase 2, while the property is still under construction.

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