As results-driven digital marketers, strategy is at the core of what we do.
We begin each engagement with a thorough discovery and review of your online assets and properties, analyzing any obstacles to current or future performance, coupled with a clear strategy for growth over time.
This usually takes the form of a comprehensive strategy document, which may span as many as 50 pages and includes an audit of each active marketing channel, as well as a deep dive into your current web analytics data to identify and isolate site performance issues. Then, using the insights gleaned from our audit, we’ll lay out a list of specific, actionable tactics intended to tackle those issues and improve channel performance month over month.
If you decide to partner with us, we’ll convert the document into a statement of work and get started as soon as you’ve approved it. If not, you can hand that document to any third party agency or an internal team, and they’ll have the roadmap they need to get your web properties on the right track.