ExpertAd Case Study

Ethoseo exceeded our expectations of what was possible with PPC marketing. After two months, Ethoseo ExpertAds boosted our return on invest by more than 190%. It’s been a great experience.

Valerian Soltes
Fort Lauderdale, Florida
USAguttersfl.com

USA Gutters FL, a local gutter installation company, was looking for an inexpensive way to promote their business online. Sales were down and many other competitors had recently entered the gutter installation market.

Advertising consisted of yearly phonebook listings and the occasional newspaper ad.

Challenges:

Having never advertised online before, USAGuttersFL was unsure of the effectiveness of small business PPC advertising and search engine optimization. Additionally, a limited budget made USAGuttersFL unsure of how effective the campaign could be.

Solutions:

1. Local SEO
Before any PPC ads were started we ran a through site audit that revealed many on-site SEO problems. To prevent low quality scores in AdWords, it was essential to optimize USAguttersFL.com. Once the on-site optimization was complete we began a small link building campaign designed to improve their overall authority and thus rankings.

2. ExpertAds
Once we had finished the On-Site SEO solution we began a hyper-targeted PPC campaign. We designed a pay per click campaign that focused on quality ads, great quality scores, and cost effective keywords.

We began by researching the most effective keywords. Next we organized the list into separate Ad Groups allowing us to target USAGuttersFL customers by buying intent, location, and interest. Each ad was designed to convert customers and deliver the highest return on investment.

A dramatic increase in click through rates after signing up for ExpertAd PPC Management

Results:

Soon after launching the ExpertAds Campaign, USAGuttersFL reported an immediate increase in customer leads and conversions. Within two months USAGuttersFL not only owned the top spot on Google, but also ranked #1 in the local listings.