StarClippers

Paid Search Management

StarClippers National AdWords Campaign

Running an AdWords Campaign in the travel space takes guts. Ready for the challenge, StarClippers Cruises brought its PPC account to Ethoseo and the results have been extraordinary.

Problem:

Competition in the cruising industry has always been fierce. Since 2009, StarClippers had been managing the account in-house and realized the potential for improved bookings.

Solution:

We began with our paid search discovery interview. Once goals were established, we went to work; digging deep into keyword research, creating new landing pages and building 5 new campaigns with thousands of new keywords. We made tracking our success a priority. By adding new tracking methods to the StarClippers site, we not only  improved communication channels for the company, but made web-to-offline conversions more transparent.

Result:

Within the first month, our campaign delivered a 900% increase in leads.

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