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	<title>Ethoseo™</title>
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	<link>http://www.ethoseo.com</link>
	<description>Creative Internet Marketing Services in Bellingham, Washington</description>
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		<title>Simple Donate &#8211; Leveled PayPal Donation Plugin</title>
		<link>http://www.ethoseo.com/simple-donate-leveled-paypal-donation-plugin</link>
		<comments>http://www.ethoseo.com/simple-donate-leveled-paypal-donation-plugin#comments</comments>
		<pubDate>Mon, 14 Nov 2011 18:28:42 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Donate]]></category>
		<category><![CDATA[Donation]]></category>
		<category><![CDATA[PayPal]]></category>
		<category><![CDATA[Plugin]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.ethoseo.com/?p=547</guid>
		<description><![CDATA[Almost three weeks ago, we released a WordPress donation plugin, without much fanfare. While working with political clients, Cathy Lehman &#38; Dan Pike, we realized there wasn&#8217;t a great leveled donation plugin for WordPress. So, we set out to create a plugin that would fulfill the needs of nonprofits and political candidates. In the end, we created Simple Donate– a WordPress ...]]></description>
			<content:encoded><![CDATA[<p>Almost three weeks ago, we released a <a title="WordPress Donation Plugin" href="http://www.ethoseo.com/tools/simple-donate">WordPress donation plugin</a>, without much fanfare. While working with political clients, <a href="http://www.votecathylehman.com/">Cathy Lehman</a> &amp; <a href="http://www.pikeforbellingham.com/">Dan Pike</a>, we realized there wasn&#8217;t a <strong>great</strong> leveled donation plugin for WordPress. So, we set out to create a plugin that would fulfill the needs of nonprofits and political candidates. In the end, we created <a title="Simple Donate" href="http://www.ethoseo.com/tools/simple-donate">Simple Donate</a>– a WordPress donation plugin that does one thing, <em>very well</em>.</p>
<div id="attachment_555" class="wp-caption aligncenter" style="width: 587px"><a href="http://www.ethoseo.com/wp-content/uploads/2011/11/Simple-Donate-by-Ethoseo.png"><img class="size-full wp-image-555 " title="Simple Donate by Ethoseo" src="http://www.ethoseo.com/wp-content/uploads/2011/11/Simple-Donate-by-Ethoseo.png" alt="" width="577" height="321" /></a><p class="wp-caption-text">Shortcode generator in the visual editor.</p></div>
<p></p>
<h3>How it works</h3>
<p>Simple Donate allows users to insert a donation from the visual editor. Users can also easily label donation levels. This is important because donors will often donate more when presented with predetermined levels and examples of what their money is being used for, (e.g. &#8220;<em><a href="http://www.arborday.org/Shopping/Donations/OrderRFR.cfm">$100 will protect 25,000 square feet of Rainforest</a></em>&#8220;). Donations go directly through PayPal, allowing donors to pay with their preexisting accounts, making the donation process as frictionless as possible.</p>
<p>We plan to continue development and look forward to adding useful and requested features. If you have any suggestions on <strong>how we can make Simple Donate better</strong>, let us know in the comments section below.</p>
<h4><strong>Simple Donate can be downloaded through</strong><strong> </strong><strong><a href="http://wordpress.org/extend/plugins/simple-donate/">WordPress.org&#8217;s Plugin Repository</a>.</strong></h4>
<p>&nbsp;</p>
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		<title>Google Offer Ads</title>
		<link>http://www.ethoseo.com/google-offer-ads</link>
		<comments>http://www.ethoseo.com/google-offer-ads#comments</comments>
		<pubDate>Mon, 08 Aug 2011 06:57:19 +0000</pubDate>
		<dc:creator>ethoseo</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Google Offer Ads AdWords]]></category>

		<guid isPermaLink="false">http://www.ethoseo.com/?p=488</guid>
		<description><![CDATA[Google Testing New Offer Ads Today while searching, we stumbled across a new ad format that we had never seen before &#8211; Google Offer Ads. The new ads are enabling businesses that are running a Google Offer to highlight the offer within AdWords. While testing is the norm at Google, this one really caught my ...]]></description>
			<content:encoded><![CDATA[<h1>Google Testing New Offer Ads</h1>
<p>Today while searching, we stumbled across a new ad format that we had never seen before &#8211; <strong>Google Offer Ads</strong>. The new ads are enabling businesses that are running a <a title="Google Offers" href="https://www.google.com/offers">Google Offer</a> to highlight the offer within AdWords. While testing is the norm at Google, this one really caught my eye.</p>
<p><a href="http://www.ethoseo.com/wp-content/uploads/2011/08/Google-Search-with-new-offer-ads1-e1312785037771.png"><img class="aligncenter size-full wp-image-492" title="Google Search with new offer ads" src="http://www.ethoseo.com/wp-content/uploads/2011/08/Google-Search-with-new-offer-ads1-e1312785037771.png" alt="Google Offers Ad" width="600" height="286" /></a></p>
<h2>What do the ads look like?</h2>
<p>The new ad format uses the entire width of the pink box and surrounds the offer with a simple dashed border, making the ad really stand out among the top three placements. The ad also inserts the promotional text from the Google Offer into the <a title="Google AdWords" href="http://adwords.google.com/">AdWords Ad</a>, giving advertisers an additional line to promote their business. Moreover, the “view offer” button incentivizes the customer to click on the ad to find out more information about the deal you’re running.</p>
<p>Clicking on the “View Offer” Button takes you to the coupon page where you can print the offer or save the deal for later use.</p>
<p><a href="http://www.ethoseo.com/wp-content/uploads/2011/08/Google-Offers1-e1312785327366.png"><img class="aligncenter size-full wp-image-494" title="Google Offers" src="http://www.ethoseo.com/wp-content/uploads/2011/08/Google-Offers1-e1312785327366.png" alt="Print your Google coupon or save it to your offers page. " width="600" height="325" /></a></p>
<p><strong>So what do you think? Is this new format going to work? Will you use the new Google Offers Ad for your business?</strong></p>
<p>Let us know in the comment section below.</p>
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		<item>
		<title>Launching the Ethoseo Blog!</title>
		<link>http://www.ethoseo.com/launching-the-ethoseo-blog</link>
		<comments>http://www.ethoseo.com/launching-the-ethoseo-blog#comments</comments>
		<pubDate>Mon, 27 Jun 2011 18:48:57 +0000</pubDate>
		<dc:creator>ethoseo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ethoseo.com/?p=421</guid>
		<description><![CDATA[Ethoseo Internet Marketing Blog Welcome to Ethoseo&#8217;s new blog! We will be updating this section throughout the year, so check back for the latest in SEO, PPC and social media information.]]></description>
			<content:encoded><![CDATA[<h1>Ethoseo Internet Marketing Blog</h1>
<p>Welcome to Ethoseo&#8217;s new blog! We will be updating this section throughout the year, so check back for the latest in SEO, PPC and social media information. </p>
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