What is Search Engine Optimization (SEO)?
Search engine optimization, or SEO, is the process of coding and maintaining your website so that it ranks well for specific search terms among the major search engines. The Search Engine Marketing Professional Organization (SEMPO) defines organic search engine optimization as: “The practice of using a range of techniques, including augmenting HTML code, web page copy editing, site navigation, linking campaigns and more, in order to improve how well a site or page gets listed in search engines for particular search topics.” How long until I see results? Much like getting in shape or saving money, SEO should be viewed as a long-term strategy. Results depend largely on the type website and the type of product or service you are promoting. Typically, you will see a traffic increase within the first month. Some SEO clients have seen a 600% gain in organic traffic in as little as two months. Others see a slow but steady progression of traffic over several months.
Who will work on my SEO plan?
A dedicated in-house SEO team executes every SEO plan. Currently our team includes Damien Wright, Brendan Silk, Jennifer Wright and Derek Wright.
What changes will you make to my website?
Changes to your website are always pre-approved by you. Some things we may edit include HTML tags, CSS, PHP, and on-page text. Our goal is to improve your ranking within the major search engines: Google, Bing, and Yahoo. Some sites are built with SEO in mind; many others are not. We may suggest significant changes if your site is built with numerous Flash pages, landing pages and was built using a tables-based web design.
Why hire Ethoseo for your campaign?
Our employees are immersed in SEO, PPC and Social Media. It’s what we do, day in and day out. Many web companies offer SEO services in addition to their main bread and butter, building websites. Ethoseo is a boutique, SEO-only firm. We spend every day researching and developing SEO practices. The search algorithms used by engines like Google and Bing are constantly changing. A major component of our business relies on understanding these algorithms and applying them to our customer’s websites.
When will you start?
Simply call or email and we will begin the SEO sign-up process. Once we have interviewed you and your set-up payment is received, we’ll begin the SEO work the same day.

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