How To Craft An Effective AdWords Strategy: Part 1 (Planning)

This post is the first in a two-part series, covering our recommendations for approaching the full plan & build process of an effective Google AdWords strategy. Part two (Building) will be on the blog next week! Assembling an AdWords strategy for a large brand may be intimidating. Paid media…

When To Outsource Your SEO Campaigns

For larger brands, the decision to outsource an SEO campaign or keep it in-house may be a regularly recurring dilemma. Developing an effective digital marketing strategy, especially for a large organization, can be difficult work. In some cases it can take the better part of a year or more to…

Everything You Need To Know About AdWords Price Extensions

Price extensions, first introduced by Google in July of this year, are a new way to showcase multiple price points to users on mobile devices. Instead of sending the user to a generic landing page, you can now send them directly to the e-commerce page with the product that…

All About AdWords Click-To-Message Ads

As any great marketer knows, the best advertising is both helpful and actionable. This is especially true on the web, where so much of our job lies in answering questions, showing people what they’re looking for, and giving them a smooth, frictionless path to obtain it. And whether your…

Google Introduces Mobile-First Indexing

Mobile is the Future of the Web. Five years ago, this might have seemed like a bold claim. But no longer: as we near the end of 2016, it’s become abundantly clear that mobile is the platform that will define the Internet of the future – and Google’s recent…

Is Your Website Desktop-Only? I’ve Got a Betamax Player I’d Like to Sell You

Let’s face it–trends in web design come and go pretty quickly nowadays. (May the dreaded “Flash Animation Era” rest in peace.) And, if you’re like most small business owners, you’re so busy managing employees, inventory, payroll, and margins that sparing even a minute of your time to learn about…

Google AdWords Expanded Text Ads

This week has seen a few momentous changes to the Google AdWords platform. Yesterday, Google announced what they’re calling the biggest update to their ad format since AdWords launched over 15 years ago: expanded text ads. What Are AdWords Expanded Text Ads? Expanded text ads feature two headlines –…

6 New Facebook Features All Marketers Should Know

The internet is changing on the daily, and Facebook may just be the leader in how quickly they shuffle around their features and algorithms. It can be a bit overwhelming for some users, but the good news is Facebook is continually looking to make our lives easier, more connected,…

Why You Should Always Use Custom Post Titles

Ever clicked on an article headline in search results, only to find a drastically different title on the article page itself? Ever wondered how the heck content writers get away with such bombastic, click-thirsty headlines on Facebook, when it so clearly flies in the face of SEO best practices?…

Top 3 Google Algorithm Ranking Factors Revealed

It’s the answer every SEO, aspiring SEO, and search-obsessed business owner has craved for years: what matters most to Google? Moz (and many others) have conducted a number of studies to find the answer to this question, and seem to have done so – at least as much as…